Behind Le Lens

Adam Katz Sinding is one of the hardest working Photo-Journalists I’ve seen in a while – working the various fashion locations for almost every Fashion Week around the world known to man. The man behind Le 21 Eme, a site dedicated to capturing moments & making them tangible, Adams’ sharp eye [and even sharper lens] captures and documents such crisp, exciting moments from fashion week including the hurds of models, bloggers, fashion editors and socialites which follow. In this second interview in this series, I really wanted to find out more about this inspiring photographer including what inspires him to take such phenomenal photos.

Q. As a renowned Photo Journalist with a distinctive eye tell us a bit about yourself and how you started?

A. “I started shooting people in Seattle in 2007 after I moved home from studying abroad in Paris.  I wanted to interact with people I would otherwise have not had the guts to talk to. The camera gave me an excuse”.


Q. Where do you reside? Are you based in the States, London, Europe?

A. “I live in Williamsburg, Brooklyn, NY”.


Q. I know you use a Nikon D4s but what other camera(s) and lenses do you use for the photography work that you do?

A. “I also have a Leica M240 and Nikon F6.  For my Nikon I use mostly my 85mm lens, but I also use a 200mm prime when on shoots”.


Q. It has been said that the Street Style Photography market has become saturated with little further growth in this field. What are your views & experience of this?

A. “As far as street style, yes, I totally agree, but it forces me to work harder to try to show something beyond just the commercial.  The other guys can shoot to sell.  I want to shoot to show something a bit more.  If it sells, cool, and if not, I still have the photo for myself, which is my priority anyhow”.


Q. It has been said that the Style Photography market has become saturated with little further growth in this field. What are your views & experience of this?

A. “As far as street style, yes, I totally agree, but it forces me to work harder to try to show something beyond just the commercial.  The other guys can shoot to sell.  I want to shoot to show something a bit more.  If it sells, cool, and if not, I still have the photo for myself, which is my priority anyhow”.


Q. With the above question in mind, how does one carve a career within this industry and follow their passion?

A. “Just do it. Work hard. I work over 100 hours a week still”.

Q. With that in mind, how does one carve a career within this industry and follow their passion?

A. “Just do it.  Work hard.  I work over 100 hours a week still”.


Q. What’s the most enjoyable shoot you’ve done to date?

A. “I think the shoot I did for my friend Ashely Owens of Suited magazine.  It was all styled in unisex Rad Hourani shot on the roof of a SoHo building”.


Q. What is your ultimate photography kit when you’re on a shoot (be it street styling, a show or editorial)?

A. “I’ve always been freelance.  I’m lo-fi.  I normally just show up with my camera and 85mm.  I sometimes drag my 200mm along too, but it’s very specific”.


Q. Where do you get your inspiration from for each shoot? Do you look to fellow photographers or do you attend exhibitions, take to the streets or through your use of travel?

A. “I just shoot.  I don’t like to think about it too much.  The more ‘real’ it is the better -The more production and planning involved the less interested I am.  I like the instant gratification of photography.  If I wanted to create a false reality I’d paint”.


Q. What’s the best advice you would give someone wanting to photograph street-style or a show? 

A. “I wouldn’t…they need to learn just like I did.  We all make mistakes and everything I know now is from making a mistake which I will not repeat.  No one spoon-fed me, and I got it eventually.  I still make a lot of mistakes, but when I do I make sure to figure out what I did wrong and not do it again”.


Q. What’s the most enjoyable shoot you’ve done to date?

A. “…The shoot I did for my friend Ashely Owens of Suited magazine.  It was all styled in unisex Rad Hourani shot on the roof of a SoHo building”.

ALL PHOTOGRAPHY: Le 21 Eme I WWW.LE21EME.COM

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