The Theatre of Fashion

“Fixation” Anya Hindmarch SS15 – Credited: Anya Hindmarch

>>The continuous interplay and dialogue between fashion and interior architecture is extraordinary.  Of all co-collaborative design partnerships the marriage between fashion and interior architecture is the most profound to me. Having just completed my masters , I have come to the realisation that both these disciplines share an exclusive DNA which interior design does not. For instance, take the Mary Katrantzou AW14 runway collection ‘Symbols’. A collection inspired by “the symbolic exchange of a stop sign, the meaning of colour, heraldic insignia, uniforms and uniformity. All remixed through a lexicon of luxury, their symbolic devices forming the basis for intricate laces, embroideries, and brocades. Lines are sleek, often elongated and ground-skimming”. This very inspiration can also be transposed into interior architecture breathing life into the very structure and fabric of design through architectural details, fabrics, materiality and through form. ‘The theatre of fashion’ is nothing new. It was [Lee] Alexander McQueen in the mid nineties who broke the proverbial mould, injecting a carefully considered architectural element to his legendary & notorious shows. McQueen had a deep appreciation for both these disciplines and the importance of their synchronisation allowing him [coupled with his own original spirit] to create an exclusive 360 experience for his audience.  Having eagerly watched [online] the SS15 runway shows last September (something which has become more of a guilty ritual) I was extremely impressed, excited and above all mesmerised by the clear dialogue between these two creative worlds. As such I decided to select three design shows & presentations which I felt strongly demonstrates this relationship.

Take the Anya Hindmarch SS15 collection ‘FIXATION’ which takes a nostalgic yet refreshing view on personal branding, individual identity and our desire to personalise our possessions. Running with this concept, Hindmarch transposed the very essence of it onto the runway, truly captivating the audience. With revolving seating sections at various intervals within the show, the manipulation of lighting and neon glow-in-the-dark skeletons this show gave the viewer the profound opportunity to truly experience the collections’ spirit through our sensorial system (something which is starting to be appreciated by the fashion industry). By viewing the ‘making of’ plus snippets of the show below you can begin to comprehend how both fashion & interior architecture can be fashioned simultaneously to create an outstanding experience.

“Fixation” Anya Hindmarch SS15 – Credited: Anya Hindmarch

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Erdem Moralioglu is another established designer who has embraced the relationship between fashion and interior architecture. In Erdems’ SS15 runway show, inspired by the Victorian biologist and botanical artist Marianne North, he takes the DNA of his collection to translate it into the very fabric of the runway. Using greenery in a considered manner, together with an earthy palette whilst mingling his audience in-between the curiously placed shrubbery, gave them a four-dimensional view of his show. Carefully considered lighting not only gave Erdems’ collection the opportunity to steal-the-show but gave the audience a sense of mystery, wonder and confidence. Erdem used the architectural structure & details of the ninetieth century greenhouses to influence the intricate patterns incorporated into his pieces, giving an elegant silhouette. His SS15 show below allows you to view the Edwardian inspired artistry in his staging, interior & design direction in a dimensional way.

Erdem Moralioglu SS15 Inspired by Victorian biologist and botanical artist Marianne North Credited: Erdem Moralioglu Erdem Moralioglu SS15 Inspired by Victorian biologist and botanical artist Marianne North Credited: Erdem Moralioglu Erdem Moralioglu SS15 Credited: Erdem Moralioglu Erdem Moralioglu SS15 Credited: Erdem Moralioglu Erdem Moralioglu SS15 Credited: Erdem Moralioglu Erdem Moralioglu SS15 Credited: Erdem Moralioglu Erdem Moralioglu SS15 Credited: Erdem Moralioglu Erdem Moralioglu SS15 Credited: Erdem Moralioglu

'Jungle Is Massive' Sophie Webster SS15 - Sophie Webster. Credited: Fashionyst.com ‘Jungle Is Massive’ Sophie Webster SS15 – Sophie Webster. Credited: Fashionyst.com 'Jungle Is Massive' Sophie Webster SS15 - Sophie Webster. Credited: Zimbio.com ‘Jungle Is Massive’ Sophie Webster SS15 – Sophie Webster. Credited: Zimbio.com 'Jungle Is Massive' Sophie Webster SS15 - Sophie Webster. Credited: Wonderlandmagazine.com ‘Jungle Is Massive’ Sophie Webster SS15 – Sophie Webster. Credited: Wonderlandmagazine.com

Lastly another designer what caught my creative eye was luxury shoe designer Sophie Webster. Cordwainer Sophie has this unique eye for creating the most intriguing structural details in her shoe construction. Ranging from the most mouthwatering candy crush colour combinations to elegant standout pieces, Sophie is relentless in pushing the boundaries in shoe construction. Sophie Webster’s SS15 presentation (which by definition can consist of an exhibition, a performance or a social introduction) entitled ‘Jungle Is Massive’ really embodied this theme. Within an interior structure awash with urban ‘junglist’ graffiti, dark eerie lighting and urbanised freakish models, the venue legitimately refined & contextualised Sophie’s artistic vision. [With reference to the imagery and presentation above] you can clearly see how integral the dialogue between fashion and interior architecture is in depicting the narrative. I think what London Fashion Week SS15 highlights is the importance and creative need for the intellectual interaction between these two artistic industries. During Fashion Week it is imperative that within the 25-60 minute runway show/presentation that the very narrative & embodiment of the collection is conveyed to the audience in a profound way which is exact and full of the essence of that collection. In my view this impact can only be executed in a successful and concise manner with the inclusion and considered incorporation of interior architecture.

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