>> Enjoying the good life is something which could certainly be said for life store Goodhood. The stores interior speaks so eloquently of individuality, integrity and form through its architectural structure, design and materiality. Coalescing both Japanese and Scandinavian designers together within the same space provides a unique subtle juxtaposition which just sits well together.
In my first photo essay it was key to portray the true essence of the store in its purest form. This hybrid space gives a clear spatial awareness which, when dissected and assessed gives us a understanding of human behaviour, our interaction with the space and the brands dialogue. Through this imagery a photographic depiction of the above threads can be seen as clear nods to the stores passion for individuality.
PHOTOGRAPHY & EDITORIAL ART DIRECTION: HOP Design Studio