>>Colour forecast presentations can be so clichéd can’t they?! Persistently educating those less informed on the clusters of colours we should be enthusiastically injecting into our well-curated homes for the upcoming season. A concoction of colour palettes which appear to be constructed as if by magic to enhance our lives & wellbeing, the interior design world seems to pull these magic tricks on us each year. With Pantone having announced their colour of the year – ‘Marsala’ its clear that the interiors colour forecasters are singing from the same hymn-sheet. Leatrice Eiseman, Executive Director of the Pantone Colour Institute expressed that “this hearty, yet stylish tone is universally appealing and translates easily to fashion, beauty, industrial design and interiors”. For this reason I was intrigued to attend the 2015 colour of the year CF15 (Colour Futures 2015) presentation to directly get under-the-skin of the world of colour in order to fully investigate ‘in depth’ the colour forecasting process. Seizing the opportunity to dissect this presentation I decided that instead of playing it relatively safe I would play devils-advocate by way of interview with Dulux UK Senior Global Colour Designer Louise Tod and Projects & Materials Manager Jim Biddulph of Material Lab.
Colour forecasting fundamentally draws its recommendations from political, social, environmental and creative attributes. Do you agree with this testimony and how much of this holds true to CF15?
With so much content from these critical issues, which can dramatically affect our daily lives, how do you edit that down into five concise concepts or themes?
There’s a beauty and softness yet drama in the 2015 colour of the year ‘Copper Blush’ – how do you feel the design industry from architecture to interiors to fashion can utilise this hue to its best advantage?
Whilst walking curiously through each of the cleverly curated roomsets, each one depicting the very narrative of each CF15 collection, I was extremely intrigued to see how this concept and collection of ideas could be transposed into a tangible representation of itself through materiality. If there was one thing I learnt through my masters recently it was that these elements are imperative when translating a narrative within design and as such, materiality is a strong factor. I was impressed that within this presentation Dulux had taken this distinctive direction to pair their CF15 concept with a much broader interpretation of itself. Intrigued, I asked Projects & Materials Manager Jim Biddulph what challenges were faced when curating five distinct collections in their collaboration with Dulux for CF15? And how did they break down those concepts to transpose them through materiality?
Digging much deeper I wanted to know how materiality and purity through form could assist the design industry to translate this theme in finding the wonderful in the normal? Also as a renowned material resource lab what were the current breakthroughs or new materials that designers should look for & how could these materials benefit designers?